IEK is a holding company with a combination of unique management structure, brand, production policy and style.
Changed in 2006, the uniform company style reflects the company’s new status. The main goal in the creation of the company’s new style was to produce a simple, technologically correct, formal-looking image easily legible even on smallest items and associated with a company of an international level.
As a result, the new logo was designed to answer austere, modern style. The company’s new brand was composed in three colors – white for safety, yellow for warmth and energy and grey for advanced technology. Changes were also made in the whole range of packing, corporate press and printed materials, exhibition stands, uniform, vehicle designation, and souvenir products. The company successfully achieved the aim of strengthening its trademark, uniting all existing product series, and promoting IEK branded products.